An explainer video is a 1-2 minute video used to showcase a new product, service or business, and it should answer a few basic questions. It explains what issue the product is attempting to resolve, and why the viewer should want to use this. It is similar to a 30 second elevator speech, but with visuals, and a more informal, fun sensation. Oftentimes, these videos are published before the product is completed. It is used to generate consumer interest, and be instructive and understandable without consuming too much time.
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