In 2020, over 80% of all Americans used a smartphone on a daily basis and over 15% relied on their smartphones as their only access to the internet.
Why do I Need Mobile Development?
Creating a responsive website that works well both on mobile devices and desktop computers does incur additional costs, but the cost of missed opportunities far outweighs that of the cost of responsive design – especially considering the astronomical growth of smartphone adoption in the past and upcoming years.
1. Mobile Visitors are Task-Minded
More often not when a customer visits your mobile website, they are not there to browse your entire site. They are on your mobile website for a specific task such as comparing your price to a competitor’s or looking for your contact information. Providing the information they’re looking for with easy to use navigation and a fast loading mobile site is the first step towards landing that new business relationship.
2. Mobile Users are More Likely to Become Customers
Users are looking to your mobile website or application as either an companion feature or main pathway towards making a purchase. If you can efficiently offer your products or services and establish a brand identity via mobile, your potential clients are more likely to make a conversion. Even if most of your actual conversions are not from commerce, your mobile channels can provide a more streamlined and memorable experience for your end users.
3. The Importance of Mobile Marketing
70% of users will access a mobile website or application to find out more information before a purchase, and nearly 50% of them will do that while they are actually inside your store shopping. An inconvenient mobile experience leaves the door open for your competitors, which could lead to you losing potential customers who are already browsing your products in one of your stores.
4. Differentiate Your Business
Users who are looking to make a purchase expect mobile pages to load in less than 3 seconds. However, 85% of full-site mobile pages take 4.8 seconds or longer. By making your brand more than just a nice looking mobile site, but also one that loads quickly on all pages, your users will remember and utilize your mobile site often, which will increase your overall sales.
If you are interested in learning more about our mobile development services, you may contact us through our contact form or you may also request a quote. If you would like to speak to a human being like yourself, you may call us at (720) 420-9763 or Skype us at dcgws_internet_solutions. One of our mobile development experts are standing by to answer all of your questions.