A Complete Guide to the Google Hummingbird Update

A Complete Guide To The Google Hummingbird Update

On September 27, Google celebrated it’s 15th birthday and, instead of receiving gifts, this time Google decided it was better to give than receive. What a better gift to the SEO community than a totally new search algorithm, and that new algorithm is aptly named ‘Hummingbird’, for being fast and accurate!

Is Hummingbird an update like Panda and Penguin?

The Google Panda updates that started in February 2011 were algorithm updates that were meant to lower the rank of low quality sites, and return higher quality sites closer to the top of the search results. There have been a couple of Panda refreshes since then, also targeting low quality sites.

SEE ALSO: 13 Tips to Recover from the Painful Penguin

The Google Penguin update of April 24, 2012 was also an algorithm update designed to decrease search engine rankings of websites that are in violation of Google’s Webmaster Guidelines by using questionable SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Unlike Panda, Penguin was believed to target individual pages on a site, and not the entire site.

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13 Tips to Recover from the Painful Penguin

13 Tips To Recover From The Painful Penguin

Last April 24, 2012, Google released an improved version of the Panda Update to the Google algorithm. Its job:  to destroy those websites which are “over-optimized” with webspam techniques and shortcuts which make their sites rank higher than it should be. The Google Penguin update will not have any effect on those websites who do White Hat SEO, that almost only depend on their content because according to Google, content is the most important part of a website.

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